What is Point Based loyalty Program?

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07/16/2021 at 12:41 PM #499440

techdevelopers
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Point Based loyalty program refers to points system which offers points to the program members which is redeemed with some cash discounts and offers on the next purchase. Points based loyalty programs are one of the leading and most used loyalty program in Indian market.

Not a great comparison because each meets a different objective and goal .

Promotions help in get a surge in sales and moving stocks . Everyone loves a free offer and time immortal consumers have been lapping up discounts and offers . A word of caution though is that don run promotions too frequently to get ” discounted ” as a discount brand !

Loyalty is for long term engagement and though points serve as a good incentive for customers to come back again and feel more brand ownership . Here again pure transaction points without engagement and relevant offers to customers this can be futile .

My verdict – Both are good tools and cannot be compared as both are required at some and different stages of marketing lifecycle. However before implementing either it is better to know the the Do’s and Dont’s.

Follow our blog to know more Loyalty Management Software.

03/27/2022 at 8:08 PM #768761

victanda
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05/31/2023 at 3:47 AM #1315981

victanda
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What is Point Based loyalty Program?

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